Preserving our sensory environment

Visual and noise pollution

Throughout the day, whether at home, at work, on the road or during leisure, we are all exposed to an average of 3,000 advertising messages. They come in various forms, from television advertisements to printed advertisements, with a simple logo attached to a garment or consumer product.

The consequences of this pollution are manifold:
- Advertisers are forced to spend more and more budget on their communication in order to be seen and emerge in all this advertising noise.
- Consumers are trying to avoid as much as possible the invasion of these advertisements, particularly through filtering tools.
- Viewers are increasingly choosing pay-per-view television platforms without advertising.
- People are turning away from advertising, some even go as far as boycott campaign featuring various "no ads" movements, even in Quebec.

Yet companies, brands and organizations will always need to communicate in order to promote their products, services and innovations. Share their missions and visions.

Advertising is taught, documented and practiced as an applied art. And it is precisely this artistic dimension that must be restored.
Because since the dawn of time, art has been able to satisfy something fundamental for the human being: curiosity.
This same curiosity that animates us, which is source of discovery, progress and evolution of civilizations.
This curiosity inspires us to look, explore and experiment. Try what is new, intriguing or original. Marvel and enrich us.
With BLEU écrit en vert, advertising is no longer a constraint for the public. Communication is no longer imposed on the consumer but chosen. It involves a voluntary, positive, enthusiastic act that directly benefits the brand.